CHRISTMAS FRUIT CAKE

Objective:
To create a collection of packages for Macy's line of holiday fruit cakes within a two-week deadline.

Design Solution:
(1) We designed a beautiful illustration to be used across all packaging; (2) as there was not enough time to print on the tins, we designed a label that would show through a die-cut outer carton, resulting in a highly finished look; (3) the design was also implemented on a rectangular fruit cake boxes. The holiday collection continues to sell year after year.