To create a collection of packages for Macy's line
of holiday fruit cakes within a two-week deadline.
We designed a beautiful illustration to be used across all packaging;
(2) as there was not enough time to print on the tins, we designed a label
that would show through a die-cut outer carton, resulting in a highly
finished look; (3) the design was also implemented on a rectangular fruit
cake boxes. The holiday collection continues to sell year after year.