VIVE HAIR CARE

Objective:
To develop an upscale bottle design for L'Oreal's mass market hair care line that expresses the aesthetic, sensual and superior quality values associated with premium-priced salon brands.

Design Solution:
Unique bottle and cap shapes communicate prestige and elegance while remaining highly functional. The distinctive container shape, color and graphics achieve a cohesive brand presentation, while the labels are color coded to differentiate the product lines.