CHOSEN FRAGRANCE

Objective:
With the fragrance pendulum swinging away from sheer, light fragrances to warmer, floral, and oriental-based scents, to design a new bottle that expresses Chosen's sensual, exotic and romantic positioning.

Design Solution:
Combining a womanly silhouette with contemporary sculpted lines, the new fragrance bottle achieves a sophisticated elegance and fills the need for a “dressed up” premium scent in Jafra's fragrance portfolio.