To develop a graphic vocabulary for the
Summer Hill line of fragrances, toiletries and scented home accessories
that furthers Crabtree's reputation for packaging which coordinates with,
and enhances, home decor.
imagery is inspired by an 18th century wallpaper design, re-illustrated
to achieve a contemporary look. Familiar summer icons are drawn in a larger,
more graphic style, and combined with bright yellow and white stripes,
resulting in a richly textured visual presentation. Sales have exceeded
projections by 400%, making Summer Hill one of the most successful lines
in the company's history.